The noxiousness of technology

by with One Comment Social MediaSociety

I stumbled upon an interview with Douglas Rushkoff, a media thinker, who also writes about contemporary Judaism. Here is an excerpt that I find interesting:

Is increased reliance on new technology coming at the cost of spirituality?

Well, the rabbis promoting the oral tradition asked this about the written law, right? New mediating technologies always cost us our intimacy and direct social contact. The less Judaism is about being in a room or under a tent together, the less real it becomes. It’s not that technology costs us spirituality. It’s that the misuse of technology compromises the spiritual components of real life.

This question pops-up everyday and there is always someone to forecast the end of civilization because of the new technologies. Nothing new under the Sun, as Rushkoff points it out, writing has diminished the importance of oral tradition. Since the early forms of writing, someone could sit down and read on his own, get informed, without the need of another human presence. Information could be transfered more easily and more accurately. With the appearance of the printing press, information became cheaper and more accessible. Renaissance and Reformation are all direct results of this technological invention.

Later comes the telegraph, the telephone, Radio, TV, etc. and now we get to use the Internet under its many forms. Social media is among the preferred targets of the naysayers, this week it was the turn of Montreal journalist Pierre Foglia with Expliquez-moi ce rien to express his dislike of Twitter. He complains about the low value of messages that float around the twittersphere, naming the tweets of a humorist, an MP and francophone singer. I won’t try to reply to him here, it was already very well done by the grand dame of Quebec social media, Michelle Blanc on her blog.

My first reaction was, why on Earth someone thinks it’s cool not to get what social media is all about. Than on a second thought, especially after reading some of the comments on Michelle Blanc response, I came to the conclusion that it’s maybe a question of generations. Maybe older people miss those social interactions that were the norm at the time when they were young and now maybe because of the technology, or maybe because of their age, they become more isolated. This gave me the idea of thinking of tools specially built for seniors to initiate them in the usage of social media. There are many seniors who are already present and active on Facebook or Twitter, but for the rest a properly built tutorial would be helpful.

How should this tutorial be built? Should it be a PowerPoit, a PDF or a YouTube video?

How undergraduate students use the Web

by with No Comment Social MediaThe InterwebsUI Design

The Nielsen Norman Group has released a new study yesterday, that is taking a look at how college students (18 to 24) use the Web. Some of the results are confirming my expectations: social network websites are not everything when it comes to the Web. Here are the main points of the findings:

  • Students are not necessarily technology experts – they are less intimidated by technology than older folks, but assuming that they know everything and they are willing to try out anything is wishful thinking. Interfaces that look intimidating, are usually ignored for fear of wasting time.
  • Multimedia should be used cautiously – Websites that play music or a flashing animation after load are considered to be of low quality.
  • Simple interfaces are preferred – here’s a quot that summarizes well this point: “stick to simplicity in design, but not be old-fashioned. Clear menus, not too many flashy or moving things because it can be quite confusing.”
  • They use social networks, but it’s not everything – most of them tend to keep one or two tabs open with a social network website, but when it comes to finding more detailed and accurate information, they will turn to search engines.
  • Reading – Long walls of text are intimidating, they prefer pages that are easy to scan. Many of them have trouble following a text with long paragraphs and complicated sentences.
  • Age-appropriate content – The younger the age group of your audience, the more important it is to better target the content and the interface. When it comes to students, of course this task is easier than with 7-year-olds. Still the results of the study advise having a special section of your website if you want to appeal to this age group. For example if a company would be interested to attract interns or graduates, they should not write the job description the same way as they would for others.
  • Students have a an eye for ads – they are fast to spot an advertorial, not easy to be fooled with cheap tricks.

The study claims that there are no international differences, something that I have a hard time believing. It was conducted in North America, Europe and Australia, well, there is more to the World than that and especially when it comes to UI design, culture can have a big impact on the perception of a website. Another thing I missed from this study is the lack of mentioning of the Mobile Web. With all the smartphones and tablets would have been interesting to find out about their use by this age group.

The other day I was reading Google and the Rise of Facebook, by Brian Solis. He is seeing Facebook as the dominant presence on the Web, dethroning Google. He gives numbers and statistics of time spent on Social Network websites to support his argument. At the time I was uncomfortable with his argument, but now with these results from the Neilsen Norman study, I know what was the weak point in Brian Solis’s theory. The time spent on social networks is irrelevant, because the users might keep a tab open with Facebook all day long, or might be 24/7 connected trough a smart phone. The same way I could claim that we’re always on Google because our default search engine in our browsers is set to Google.

The way how Social Networks are used, or the purpose they are used for, is more important than how many people spend how much time on them.