This is a logo that I’ve created for my friend Eric, who’s the editor of FXessentails.com, a website about foreign exchange news.
I really like the name of this website and while designing the logo, I tried to reduce things to the essence, hence the minimalist approach. The lower case “f” with two lines is alluding to both the British Pound and the Euro sign. The “fx” is using Times New Roman, a classic font that I’ve chosen to express the serious approach of Eric to the subject, while the “essentials” is using Sansation, a very modern looking sans serif to symbolize the freshness of the news.
